Marketing for Optometrists & Med Spa Owners

I'm not a marketing agency of a thousand people where your account is passed to whoever is free. I'm one consultant, an optometrist who built a dry eye clinic and a med spa, working with you one on one. I bring the whole toolbox: coaching, consulting, staff training, forms, digital branding and presence, websites and SEO, social media, email marketing, newsletters, and paid ads.

Yes. I run Meta (Facebook and Instagram) and Google ads, and I build a targeted landing page for each campaign so every click lands on a page made to book the patient. We scope ad management on your strategy call.

Yes, it is my specialty. Custom optometry websites and med spa websites built for dry eye, aesthetics, or both, with niche SEO, online booking and lead capture. See the work.

Because I have built and marketed businesses on every side of eye care. For 15+ years I have worked in this industry, so I already know your devices, your patients, your consult and your numbers on day one.

• Optometry: I founded Westchester Vision Care in 2015 and handled the marketing and patient acquisition myself.
• Eyewear: I repositioned that practice around luxury boutique eyewear, so I know what it takes to market a premium optical.
• Niche specialties: I built a dry eye clinic inside my practice and teach the business of dry eye at Lumenis events as a Lumenis Key Opinion Leader.
• Aesthetics and med spas: I turned my practice into Total Body Aesthetic, a full-scale med spa, and revenue grew 300% in one year. I still run it as CEO and owner.
• Technology: I co-founded Dr. Contact Lens in 2016, a CRM, marketing engine and growth platform for eye care practices that made the Inc. 5000 four years in a row.
• Events: I co-founded TechifEYE in 2019, connecting technology providers with optometry practice owners through roundtables, dinners and SECO pavilions, and I host Lumenis events.

You get one person who understands the exam room, the optical, the treatment room and the ad account, so your marketing and the conversation in the chair work together.

Yes. I train you and your team on the consult and the sale, and build the forms, scripts and patient education that make treatment packages easy to say yes to.

Usually 3 to 6 weeks, depending on how quickly you send feedback and approvals.

No. I rebuild your site from your existing one, so there is nothing to request from your old vendor.

No. The strategy call and any review of your current marketing are complimentary.

Your rebrand, plus coaching sessions to re-ignite your practice marketing. It's a one-time $995 on every plan.

Yes. The Cold Start MedSpa Program is built for that. Book a call and we will map it out.

Start by being found and being clear. I build med spa websites that book, med spa SEO for treatments like Botox, facials and lasers, Meta and Google ads with a targeted landing page, and email campaigns that bring past clients back. Then I coach your team on the consult so more inquiries turn into booked treatments. SkinDiva Injection Artistry saw a significant increase in client bookings, Google reviews and traffic in just four weeks.

The best med spa marketing works as one system: a website that converts, local SEO and Google Business posts so nearby clients find you, social media that shows your work, email newsletters and launch campaigns for your list, and paid ads when you want to fill the schedule faster. I run my own med spa, Total Body Aesthetic, so I build yours from what a med spa actually needs.

Med spa SEO puts your practice in front of people already searching for your treatments in your city. I build pages around each service and location, keep your site updated, post to your Google Business Profile, and make sure AI search tools can find you. Your treatment pages should answer what clients ask before they book.

A strong med spa website needs a clear service menu, a page for every treatment, online booking, reviews and real results, specials, and clear calls to action on every page, all designed for phones first. See Total Body Aesthetic for a site I built for my own med spa.

Often both, for different jobs. Google ads reach people already searching for a treatment. Meta ads on Facebook and Instagram put your offers in front of the right clients nearby. I run both, each paired with its own landing page, and we scope ads on your strategy call.

Plans are $599 a month for website and rebrand only, $899 for Core, $1,295 for Comprehensive with social media, and $1,995 for VIP, plus a $995 one-time onboarding for your rebrand and coaching sessions to re-ignite your marketing. Meta and Google ads are scoped on your strategy call.

Yes. Grow Your Med Spa is strategic consulting for owners who want sharper positioning, a consistent path from marketing to consultation, a stronger team, and repeatable systems. It covers brand, marketing, sales and patient experience, hiring and training, and SOPs.

Yes. The Cold Start MedSpa Program is six focused sessions for medical professionals opening their first practice, covering your business plan, branding and website, service menu and equipment guidance, a marketing playbook, and staffing and sales training. Consulting is not legal or medical advice.

Yes. I consult virtually and on-site, and I work with med spa owners beyond Los Angeles, including SkinDiva in Regina and Lighthouse Aesthetics in Milford, Connecticut.