Build a powerful dry eye and aesthetics practice.
I transform your brand, website, forms, consultations, sales process and marketing, so every part of your practice works together. One partner, from strategy to implementation.
One partner. Strategy + implementation.
I build the brand.
And the business behind it.
I rebrand your practice, update your website, and connect search, lead capture, email, social media content and posting, and sales training. One comprehensive offering, branded to your website. Done for you, not another marketing to-do list.
- Rebrand
- Website
- Dry eye + aesthetics SEO
- Website lead capture
- Email newsletters & campaigns
- You + team sales training
- Branded social media + posting
Total Body Aesthetic / website. A distinct identity.
Explore the connected brand system
One partner. Strategy + implementation.
Everything your marketing needs,
done for you.
Website marketing
A brand and website built to book, with dry eye and aesthetics SEO so your community finds you first.
Email marketing
Newsletters and campaigns that educate your patients about dry eye and every treatment you offer.
In-office marketing
Office design, patient education and training for you and your team, so interest in the chair turns into treatment accepted.
Social media marketing
Three custom posts a week for your practice, designed around your brand and the treatments you want to grow.
New · Social media marketing
Show up for your patients
three times a week.
Patients look you up on Instagram and Facebook before they ever call. I design and schedule three posts a week for your practice, from dry eye education and treatment breakdowns to patient quizzes and seasonal offers, all in your brand.
Sample posts · Total Body Aesthetic, my medical spa
Website builder
Most websites just give
information.
Yours should generate business. I build luxury, conversion-focused websites that make you look like the specialist and keep your calendar full.
The problem
Your website is
costing you patients.
Most medical and aesthetic websites were built to exist, not to perform. They list services, show a few photos, and hope someone calls. But hope is not a marketing strategy.
People searching for your services can't find you because your site isn't optimized for how they actually search.
You look like every other practice. There's nothing that says you're the expert, the specialist they've been looking for.
Visitors browse and leave. There are no compelling calls to action that turn a curious visitor into a booked appointment.
What makes this different
4 things I do
that will change your business.
01Real SEO that gets you found
Not the checkbox kind. I build your site with the exact search terms your future patients are typing right now: dry eye treatment, medical spa near me, aesthetic specialist. Every page, every title, every image is optimized so Google sends you traffic instead of your competitor.
- Keyword research for your specialty
- On-page SEO for every page
- Local SEO for your city & region
- Google Business optimization guidance
02You're positioned as the specialist
Generic practices blend into the background. Specialists command attention, trust, and premium prices. Your site will clearly communicate that you are the go-to expert in dry eye, aesthetics, or both, making the choice easy for patients who are already looking for exactly what you offer.
- Specialty-focused messaging
- Credibility & authority sections
- Before/after & results framing
- Trust-building throughout
03Calls to action that actually convert
A website without conversion is just an expensive brochure. I design strategic CTAs at every stage, so the person who lands on your site has a clear, compelling reason to book, call, or reach out before they leave. No guessing, no hoping.
- Strategic CTA placement
- Book-now integration
- Lead capture for consultations
- Follow-up funnel design
04Designed to attract new customers
Your site should be your best salesperson, working 24/7. I build content architecture that draws in people who don't know you yet, educates them on why you're different, and moves them toward booking. New patients, on autopilot.
- Content strategy for new visitors
- FAQ & education sections
- Service discovery pathways
- First-visit conversion design
The best part
Your website.
Built to get you found.
I build and optimize your website for AI search, with niche SEO for dry eye and ocular aesthetics. Your content helps patients searching for those services discover and understand your practice.
AI search optimized
I optimize your website's content and structure to help AI search tools understand your expertise and surface your practice when patients search for care.
Niche SEO for dry eye & ocular aesthetics
Specialty-focused service pages, search terms, and educational content help connect your practice with patients looking for dry eye care and ocular aesthetics.
Stands out in your market
Designed to look premium, feel authoritative, and outperform every other practice in your area.
Who this is for
Built for specialists,
not generalists.
Dry eye specialists
You're doing the advanced work. Your website should reflect that expertise and attract patients who are ready to invest in real dry eye care.
Aesthetic practices
Competitive market, high standards. I position your med spa as the premium choice in your area, from injectables to lasers.
Both & beyond
Running both a dry eye clinic and a med spa? I've done it myself. I know exactly how to speak to both audiences on one site.
Ready?
Stop leaving
patients on the table.
Book a complimentary strategy session and let's talk about what your website should be doing for your practice.
The art of attention
Design that
catches the eye.
Every brand I build is made to be seen and remembered.
Keep the conversation going
From first click
to the next visit.
SEO for dry eye and aesthetics helps patients find you. Clear website forms capture enquiries. Newsletters, campaigns, and social media content and posting keep your practice in the conversation, with a brand that feels like your website.
Let's talk about dry eye.
Burning, tired eyes? Learn what a dry eye consultation can help you understand.
Explore your care options
The human part of growth
A confident team.
A better conversation.
I train you and your staff to explain value, handle objections, and guide consultations with confidence. Sell like a pro, without making patients feel sold to.
I've built a dry eye clinic and a medical aesthetics practice. I bring that operating experience into yours.
A few essentials.
Who is this for?
Optometry, dry eye, aesthetics, and specialty-practice owners who want a clearer brand, stronger website, and a more confident team.
Can you work with my existing website?
Often, yes. We'll decide together whether your current site needs targeted updates or a rebuild.
What is the scope of the work?
One comprehensive offer: brand, website, SEO, lead capture, email, social media content and posting branded to your website, and sales training. We agree the priorities, deliverables, and timeline during consultation.
Do you run ads?
Yes. Meta and Google ads with a targeted landing page for each campaign, scoped on your strategy call.
What happens after I book a call?
You answer a few quick questions about your practice, then pick a time on my calendar for your complimentary strategy call. We'll look at your practice and your next best move.
Let's build
your next chapter.
Tell me about your practice. We'll talk through what needs to change and the right scope of work. No commitment to enroll.
