Optometry practice
Founded Westchester Vision Care in 2015 and built it into a boutique practice with luxury eyewear, wellness and dry eye care.
Who I am
The eye care expert who has built it all.
I'm Dr. Jennifer L. Tabiza, an optometrist, 5x founder and practice growth consultant. Optometry, dry eye, aesthetics, med spas, contact lens technology, industry events, marketing and coaching: I've built a business in every one, and I bring all of it to yours.
Optometric PhysicianDry Eye Practice ExpertMed Spa OwnerLumenis KOLInc. 5000 Co-FounderBusiness Coach
Jennifer L. Tabiza, ODFeatured in NBC · CBS · Inc. 5000
Awards for Dr. Contact Lens, co-founded by Dr. Tabiza
- Inc. 5000 #41
- Inc. 5000 #395
- Inc. 5000 #1188
- Inc. 5000 Four Years in a Row
- Evergreen Awards Best Contact Lens Ordering Platform 2025
I know that place, because I've lived it.
On paper, your practice looks successful: patients, revenue, recognition. Yet instead of freedom, you feel overwhelmed; instead of growth, stagnation.
I started my career opening a boutique eye care practice with the same dream most new business owners have: to take great care of my patients and build something I was proud of. Over time I saw the untapped potential inside the practice, the growing demand for aesthetics and the overlap in patient needs.
With a clear vision and a willingness to take calculated risks, I transformed it into Total Body Aesthetic, a full-scale medical spa, while keeping my core optometry. In one year that decision grew our revenue by 300%.
300%Revenue growth in one year after adding aesthetics
5xFounder across eye care, tech, events and aesthetics
#41Inc. 5000 in 2023, then #395 in 2024 and #1188 in 2025
15+Years across eye care, technology, aesthetics and marketing
Every corner of eye care.
Most consultants know one piece. I've owned, built or run a business in each of these, so the advice you get comes from the chair, the front desk and the balance sheet.
Dry eye
Built a dry eye clinic inside the practice and teach the business of dry eye success at Lumenis events as a Lumenis Key Opinion Leader.
Aesthetics & med spas
Turned the practice into Total Body Aesthetic, a full-scale med spa, and grew revenue 300% in one year.
Contact lens & technology
Co-founded Dr. Contact Lens in 2016: part CRM, part marketing engine, part growth platform for eye care practices. Inc. 5000 four years in a row.
Events & community
Co-founded TechifEYE in 2019, connecting technology providers with optometry practice owners through roundtables, dinners and SECO pavilions.
Consulting & coaching
Founded Aesthetic Coaching in 2023 to bring all of it together for doctors, optometrists, nurses and med spa owners.
Build. Rebuild. Rise. On repeat.
01
Where it all started
I started in clinical practice, understanding firsthand the challenges of patient care, business operations and the pressure to do more with less. Practices were struggling, not because of their skills, but because no one taught them how to build a sustainable business.
Lesson carried forward: I know what it means when your expertise isn't translating to profit, and how to bridge that gap.
02
Building from the ground up
I didn't consult from the sidelines. I built practices from scratch, turning zero-revenue startups into million-dollar operations: the cold starts, the hiring, the marketing, the patient acquisition, the weight of payroll and the triumph of hitting numbers everyone said were impossible.
Lesson carried forward: I know what it takes to build a practice from nothing but vision and work ethic.
03
Betting everything on results
Co-founding Dr. Contact Lens and TechifEYE taught me marketing, sales, branding and scaling technology-driven businesses: what works and what doesn't when launching new services, building a brand, hiring the right team and avoiding costly mistakes.
Lesson carried forward: success without a strategy is just luck. I build systems that create predictable, scalable growth.
"I coach because I've walked through the fire, and I've come out the other side clearer, stronger, and more focused than ever before."Dr. Jennifer L. Tabiza
The brands I've built along the way.
2023 to present
Aesthetic Coaching
Founder & CoachThe brand, voice, mission and aesthetic of this coaching practice, the culmination of everything I've built across med spas, technology platforms and industry brands.
2022 to present
Total Body Aesthetic
CEO & OwnerA full-scale medical spa with emphasis on regenerative aesthetics, biohacking and beauty, built from my own passion for health, healing, wellness and anti-aging.
2019 to present
TechifEYE
Co-FounderThe brand voice, event experience and community that connect technology providers with optometry practice owners.
2016 to present
Dr. Contact Lens
Co-FounderI chose purple to stand out in a sea of blue icons. What began as a simple ordering tool became a CRM, marketing engine and growth platform for eye care practices.
2015 to present
Westchester Vision Care
Founder & OptometristMy original practice, repositioned with luxury boutique eyewear alongside wellness, regenerative aesthetics and dry eye therapies.
I don't teach. I've lived it.
Athletes have coaches. CEOs have advisors. The best doctors need strategic partners too. Coaching isn't damage control; it's clarity, performance and the courage to make the moves you know you need to make.
I don't coach from books or theory. I coach from practices that struggled, strategies that failed, and rebuilding again and again until clarity came. That's why the people I work with trust me.
Featured in & interviewed by
- Inc. 5000
- Business Insider
- Vision Monday
- Women In Optometry
- Review of Optometric Business
- Invision Mag
- Women's Insider
- Medium
- VoyageLA
- Canvas Rebel
- Bold Journey
- The Nerdy Optometrist Podcast
- Defocus Media Podcast
- Optometrists Building Empires
- Beauty Talk Podcast
- WO Voices Podcast
- Evergreen Awards
- Weave Webinar
Let's build your breakthrough.
I coach privately and work with practices across the country. No pressure, just clarity.