Coaching programs & workshops

This isn't just consulting. This is strategy.

High-level coaching programs and in-practice workshops designed to scale your dry eye services, increase patient conversion, and guide your expansion into aesthetics or a full-service med spa.

Book a free strategy call See the programs

Built to lead, ready for more.

Dry eye device beside a treatment chair

For optometrists

Your dry eye devices are collecting dust. You invested in equipment but never got the systems to make them profitable.

Aesthetic nurse in pink scrubs and a white coat in a luxury med spa

For dentists & MDs

Your patients already trust you. Aesthetics is the bridge to cash-pay services without losing focus on what you do best.

Slim laser device in a new aesthetics room

Looking to expand?

Grow your dry eye revenue and add aesthetics with a strategic expansion plan that works.

Total Body Aesthetic website

Building a new brand?

Shape your brand identity and a website built for AI search, with niche SEO for dry eye and ocular aesthetics.

Pick what you need.

Full programs, stand-alone services, or one conversation about the thing keeping you up at night. Choose a topic and book a call about exactly that.

Done for you

One comprehensive offering.

Optometry · Done for you

Private Practice Growth Advisory

Brand, website, SEO, lead capture, email, social media content and posting, and sales training. One comprehensive offering, branded to your website.

Explore the program
  • Rebrand and website
  • Dry eye + aesthetics SEO
  • Website lead capture
  • Email newsletters & campaigns
  • You + team sales training
  • Branded social media + posting
tolucalakeoptometric.com
Toluca Lake Optometric Center website I built
Branded social media feed for a practice
One-on-one

Consulting & training.

Optometry exam room with a dry eye device beside the chair
Consulting

Optometry Consulting

For optometrists whose dry eye devices are collecting dust, or who are ready to grow beyond insurance. One-on-one strategy and hands-on implementation to turn your practice into a premium, cash-pay business.

Talk to me about this
  • Dry eye service revamp so devices stop collecting dust
  • Consult scripts and pricing that raise patient "yes" rates
  • Patient flow from first call to treatment package
  • Strategic expansion into aesthetics
  • Marketing systems that attract cash-pay patients
Calm, elegant med spa treatment suite
Consulting

Med Spa Consulting

For med spa owners and aesthetic providers who want sharper positioning, a consistent path from marketing to consultation, a stronger team and repeatable systems. Built around the business you already run.

Talk to me about this
  • Brand positioning, messaging and visual direction
  • Marketing strategy aligned with your growth priorities
  • Consultation and sales strategy
  • Hiring, onboarding and team training
  • Systems, SOPs and medical director placement support
Consultant coaching two practice staff members through a patient consultation
Training

Staff & Team Training

Marketing brings patients in. Your team turns interest in the chair into treatment accepted. I train you and your staff to explain value, handle objections and guide consultations with confidence, without making patients feel sold to.

Talk to me about this
  • Consult and sales training for your whole team
  • Objection handling and treatment package presentation
  • Scripts, forms and patient education
  • Role clarity and onboarding for new hires
  • Follow-up workflows that keep patients coming back
Workshops

Learn it, then run it.

Light-based treatment around the eyes during a dry eye service
4-hour workshop

Dry Eye & Aesthetics Growth Program

A 4-hour workshop designed to 10x your dry eye practice. Get the tools, scripts and strategies to make dry eye services profitable, plus 6 months of unlimited email support.

Get started
  • Revamp your dry eye services so devices stop collecting dust
  • Consult scripts and pricing that increase patient "yes" rates
  • Train your staff to confidently sell and deliver treatment packages
  • Marketing systems that consistently attract cash-pay patients
  • Strategically expand into aesthetics for maximum ROI
  • Ready-to-use forms, guides and templates
  • 6 months of unlimited email support after the workshop
Aesthetic treatment room opening off an optometry exam lane
5-hour workshop

Expansion Aesthetics Growth Program

For optometry, dentistry, nursing or any medical specialty ready to expand into aesthetics. Turn your current practice into a revenue powerhouse.

Get started
  • Medical director placement support
  • Forms, policies and procedures
  • Service menus that sell
  • Smart equipment guidance
  • Hiring and training playbook
  • Rebranding and brand building
  • 6 months of unlimited email access
Med spa owners

Grow it, or open it.

Dr. Tabiza in a strategy meeting with a practice owner
For established med spa owners

Grow Your Med Spa

Strategic consulting for existing owners who want to sharpen their positioning, create a consistent path from marketing to consultation, strengthen their team, and replace reactive operations with repeatable systems.

Medical director placement is support only, is not guaranteed, and depends on applicable state requirements. Consulting is not legal or medical advice.

Book a growth consultation
  • Brand & digital presence: positioning, messaging, website strategy
  • Marketing & visibility: email, newsletters, social content and cadence
  • Sales & patient experience: consult strategy, scripts, follow-up
  • Team growth & leadership: hiring, onboarding, training
  • Systems & operations: SOPs and workflows
  • Medical director placement support
New med spa before opening, with floor plans, paint swatches and keys
6 focused sessions

Cold Start MedSpa Program

Launch your med spa with confidence: smart, fast and profitable. The exact roadmap to open your doors and avoid costly mistakes, built for medical professionals opening their first practice.

Get started
  • Business plan & rollout strategy
  • Branding & website setup
  • Legal & compliance support
  • Service menu & equipment guidance
  • Marketing playbook
  • Staffing & sales training
  • Downloadable guides & templates
  • Full Med Spa Launch e-book
Marketing

Stand-alone services.

Laptop showing a luxury aesthetics website
Websites

Website Builder

A luxury brand positioned to make you look like the specialist in your domain. Whether that's dry eye, aesthetics or both, a high-end, conversion-focused website that reflects the level of care you deliver.

Talk to me about a website
  • Custom luxury design
  • Specialty positioning
  • SEO-optimized pages
  • Booking & lead capture
  • Brand consistency
  • Mobile-first build
  • Dry eye & aesthetics focus
  • Launch-ready delivery
Hand holding a phone showing a skin care ad in a social feed
Marketing

Meta & Google Ads

Paid campaigns on Facebook, Instagram and Google aimed at the patients you want, each paired with its own targeted landing page so every click lands on a page made to book. Ad management is scoped on your strategy call.

Talk to me about this
  • Meta ads on Facebook and Instagram
  • Google search ads
  • A targeted landing page for every campaign
  • Campaigns for treatments, events, launches and model calls
  • Lead capture that feeds your booking flow
Laptop and phone showing a branded email newsletter
Marketing

Email Newsletters & Campaigns

Your patient list is your most valuable asset. Branded newsletters and campaigns that educate patients about dry eye and every treatment you offer, and fill the schedule for events, launches and model calls.

Talk to me about this
  • Branded newsletters on a regular schedule
  • Event, launch and model-call campaigns
  • Patient education series
  • Designed in your brand, written in your voice
  • Clean lists and unsubscribe handling
Brand mood board with logo, type and photo direction
Branding

Branding & Digital Presence

Your brand is more than a logo. It's how patients perceive you, remember you and refer you. A stand-alone brand engagement: keep your current look and refine it, or evolve it into something luxurious and premium.

Talk to me about this
  • Brand identity and messaging
  • Logo and visual direction
  • Website look and feel
  • Social media look and templates
  • A consistent presence across every touchpoint
Brand & leadership

Build it, lead it.

Brand identity kit with stationery, swatches and a wax seal
Workshop

Launch a New Brand Identity

Build your brand and website without outside companies. A hands-on workshop where we clarify your brand, design direction and content strategy, connected to AI search optimization and niche SEO.

Get started
  • Logo design & generation
  • Website creation & setup
  • Brand identity development
  • Content strategy & creation
  • Visual design principles
  • DIY tools & resources
  • Rebrand strategy
  • Launch roadmap
Portrait of Dr. Jennifer L. Tabiza
One-on-one coaching

Entrepreneurship & Leadership

Structure your empire with systems and empowerment. Coaching to help you lead with confidence and build lasting systems for long-term success.

Get started
  • Leadership development
  • Business systems design
  • Team empowerment strategies
  • Decision-making frameworks
  • Growth mindset coaching
  • Accountability & structure
  • Vision & goal setting
  • Executive presence
Ongoing marketing

Monthly growth plans

Essentials $599/mo (website and rebrand only, no marketing), Core $899/mo, Comprehensive $1,295/mo and VIP $1,995/mo, plus a $995 one-time onboarding for your rebrand and coaching sessions to re-ignite your practice marketing. Core and up add website management, SEO, Google posting, email newsletters and 3 strategy sessions, with social media on Comprehensive and VIP.

Compare plans
  • Meta & Google ads and landing pages available
  • Replies within 24 hours
  • Most website changes done same day
  • Every plan starts with onboarding
Dr. Jennifer L. Tabiza

"Most people see symptoms. I see the root cause. Years of building practices from scratch taught me to recognize the patterns that keep doctors stuck, and how to break them."Dr. Jennifer L. Tabiza

Dr. Tabiza working at her laptop

My method.

Direct.

I don't soften the truth. You'll hear what no one else tells you, because that's what creates results.

Strategic.

Every session has purpose: we identify blocks, design clear steps and measure progress.

Proven.

I've built practices from zero to millions. These are battle-tested systems, not theories.

Custom.

No fixed programs or templates. Every engagement is designed for your specific reality.

Supportive.

6 months of unlimited email support. Breakthroughs don't wait for calendars.

Results-focused.

We track what matters: revenue growth, patient conversion, profitability.

Is this right for you?

Are you ready to invest in growth?

This isn't a quick fix. It's a strategic investment in your practice's future.

Do you have high standards?

For yourself, your practice, your patients. If "good enough" is comfortable, this won't serve you.

Are you tired of devices collecting dust?

Ready for systems that actually make your equipment profitable.

Are you ready to scale beyond insurance?

Cash-pay services that increase profitability and practice value. If you answered yes, you're exactly who this work is designed for.

You're not stuck.
You're evolving.

Book a complimentary strategy call and we'll find the right program for where your practice is now.

Optometry Growth Book a free call