Dry eye marketing

Dry eye marketing, from an optometrist who built the clinic.

You invested in the devices. I help you fill the schedule with a dry eye website, SEO for the words patients actually search, ads, email, social media and the consult skills that turn interest into treatment packages.

Dry eye device beside a treatment chair
Dry eye practicesLumenis Key Opinion Leader

The real problem

The demand is already there.

Millions of people are quietly suffering and self-medicating with drops that do not work. Good marketing does not create that demand. It makes you the obvious place they go to finally fix it.

Devices collecting dust

You bought the equipment but never got the systems to make it profitable.

Invisible online

People searching for help with burning, gritty or tired eyes cannot find your dry eye services.

Consults that stall

Patients are interested, then leave without saying yes to a treatment package.

What I do

One system, built around dry eye.

Dry eye website

A high-end site or dedicated dry eye pages that explain the condition, your treatments and exactly how to book an evaluation.

Dry eye SEO

Pages built around what patients type into Google and ask AI search tools, kept updated month after month.

Meta & Google ads

Campaigns aimed at the patients you want, each paired with its own landing page. Scoped on your strategy call.

Email & patient education

Branded newsletters and campaigns that educate your existing list about dry eye and every treatment you offer.

Social media

Branded content and posting on Comprehensive and VIP plans, designed to match your website.

Consult & staff training

Scripts, pricing and objection handling for you and your team, so patients say yes without feeling sold to.

Dry Eye Clinic page I built for Toluca Lake Optometric Center
Why me

I have done this in my own practice.

I am not a generalist agency learning your specialty on your dime. I know your devices, your patients, your consult and your numbers on day one.

  • Built a dry eye clinic inside my own practice
  • Teach the business of dry eye at Lumenis events as a Lumenis Key Opinion Leader
  • 15+ years across eye care, technology, aesthetics and marketing
  • You work with me directly, one on one
"I'm so grateful to Dr. Tabiza for helping me build and grow my dry eye practice. From developing a beautiful, professional website to creating effective marketing strategies that have helped me expand my business, Dr. Tabiza has been an incredible partner every step of the way."
Dr. Vanessa Ferrucci, Toluca Lake Optometric Center

Pricing

Up front about my fees.

Essentials is $599 a month for website and rebrand only. Core is $899 and adds SEO, email newsletters and 3 strategy sessions. Comprehensive is $1,295 and adds social media. VIP is $1,995 with a quarterly strategy session. Every plan has a $995 one-time onboarding for your rebrand and coaching sessions to re-ignite your marketing. Meta and Google ads are scoped on your strategy call.

Common questions.

How do I market dry eye services?

Start inside your practice, with the patients already in your chair, then make sure new patients can find you. That means a clear dry eye page, SEO for the words patients search, patient education by email, and a consult your team can deliver with confidence. Ads can speed things up when the rest is working.

Do you only work with dry eye practices?

No. Dry eye is a specialty of mine, but I also work with general optometry practices, med spas and other medical and aesthetic practices.

Can you help if I have not bought a device yet?

Yes. The Dry Eye & Aesthetics Growth Program covers revamping your services, pricing and strategy, and we can talk through your plan on a strategy call.

Do you run ads for dry eye?

Yes. I run Meta and Google ads, each with a targeted landing page. We scope ad management on your strategy call.

Do you train my staff too?

Yes. I train you and your team on the consult and the sale, and build the forms, scripts and patient education that make treatment packages easy to say yes to.

Is the strategy call free?

Yes. The strategy call and any review of your current marketing are complimentary.

Your devices should
be earning their keep.

Book a complimentary strategy call and we will look at your practice and your next best move.