The blog
Practice growth, from an optometrist.
Straight talk on optometry marketing, dry eye, med spas, branding and the business behind them, from someone who has built all of it.
Dry EyeHow to Create a Digital Marketing Campaign for Dry Eye TreatmentsA successful digital marketing campaign for dry eye treatments is not one advertisement, one email, or one social media post.October 26, 2026 · 12 min read
OptometryBest Digital Marketing Strategies for Optometry Clinics Focusing on Aesthetic ServicesOctober 26, 2026 · 11 min read
Dry EyeWhat Are the Most Effective Digital Advertising Channels for Dry Eye Treatment Centers?October 26, 2026 · 11 min read
Branding & WebsitesHow to Create an Effective Branding Package for an Optometry Aesthetic BusinessOctober 26, 2026 · 10 min readDry EyeBest Strategies for Marketing Dry Eye ProductsOctober 26, 2026 · 10 min readOptometryOptometry Aesthetic Marketing: Your Practice Has Evolved. Has Your Brand?October 26, 2026 · 10 min readBranding & WebsitesBest Practices for Modern Optometry Clinic BrandingOctober 26, 2026 · 9 min readOptometryBest Digital Marketing Strategies for Eyecare ClinicsOctober 23, 2026 · 10 min read
OptometryHow to Attract New Patients to Your Optometry Practice: Marketing Beyond the Eye ExamOctober 23, 2026 · 10 min read
OptometryA Luxury Practice Needs More Than Beautiful Services. It Needs a Strategy for Growth.October 15, 2026 · 5 min readOptometryMarketing That Pre-Sells: Make Saying Yes Feel NaturalSeptember 15, 2026 · 2 min read
Dry EyeHow I Built an Aesthetics Business Inside My Dry Eye PracticeAugust 11, 2026 · 5 min readMed Spa & AestheticsAdding Aesthetics or a Medspa to an Optometry PracticeJune 24, 2026 · 3 min read
Dry EyeHow to Add Dry Eye Services to an Optometry PracticeJune 24, 2026 · 3 min read
Dry EyeBest Devices for Dry Eye: IPL vs RF vs LLLTJune 23, 2026 · 3 min readDry EyeDry Eye Practice Marketing: How to Fill Your ScheduleJune 23, 2026 · 3 min read
OptometryHow Optometrists Add Cash-Pay RevenueJune 22, 2026 · 3 min read
Branding & WebsitesBrand Discovery: How to Choose Colors, Fonts, and an Aesthetic Patients Actually RememberMay 19, 2026 · 5 min readBranding & WebsitesWhy Brand Matters When You're Selling LuxuryApril 9, 2026 · 5 min readOptometryProduct Practice vs. Service Practice: The Shift Optometry Can No Longer IgnoreApril 9, 2026 · 4 min read
BusinessCoach vs. Consultant: Why You Need Both to WinApril 9, 2026 · 3 min read
BusinessWhat We Learned as Tech FoundersJanuary 26, 2026 · 4 min read
BusinessThe Leverage Ladder: Why the Right Work Beats More Work Every TimeJanuary 26, 2026 · 4 min readOptometryThe Art of the Consult: Where Growth in Eye Care Actually BeginsJanuary 26, 2026 · 3 min readBusinessWhen You Open a Practice, You Are Not Just Opening a Business. You Are Creating a Legacy.January 26, 2026 · 3 min read
BusinessYour Words Are Either Closing the Sale or Quietly Killing ItJanuary 26, 2026 · 2 min readMed Spa & AestheticsWhy Adding Aesthetics Can Radically Lift EBITDA, And Your Exit ValuationOctober 13, 2025 · 2 min read
Dry EyeUsing AI Software to Diagnose Dry EyeOctober 3, 2025 · 2 min readDry EyeHow to Transition from Dry Eye to AestheticsOctober 2, 2025 · 4 min readOptometryWhat Kind of Marketing You Utilize MattersMarch 11, 2025 · 2 min read
Med Spa & AestheticsHow to talk to your patients about Aesthetics in EyecareJanuary 16, 2025 · 2 min read
Med Spa & AestheticsMistakes I made opening my first MedspaJanuary 15, 2025 · 4 min readMed Spa & AestheticsHow I transformed my eyecare practice into a thriving, multi-specialty medspaJanuary 15, 2025 · 2 min readMed Spa & AestheticsHow I Decide Whether a Device Belongs in My Practice or Medical SpaJanuary 11, 2025 · 2 min read
Dry EyeThe Easiest Way to Convert More Dry Eye PatientsJanuary 11, 2025 · 2 min read
OptometryBuilding a Niche Practice to Increase ValuationJanuary 9, 2025 · 3 min readOptometryWhy Building a Niche Practice Is the Future of OptometryJanuary 7, 2025 · 3 min readDry EyeYou've Nailed Dry Eye, Now What's the Next Best Treatment to Offer?January 5, 2025 · 3 min read
BusinessBusiness Books to expand your empireJanuary 4, 2025 · 3 min readReady to stop guessing
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