Custom optometry websites
Luxury, conversion-focused sites built around your specialty, with booking and lead capture. Usually live in 3 to 6 weeks.
Optometry marketing
Optometry marketing, from someone who has sat in your chair.
Your website, SEO, ads, email, social media and team training, handled by one optometrist who has built and marketed practices herself. No account managers and no templates.
Jennifer L. Tabiza, ODOptometrist. Founder. Operator.
The real problem
Your website is costing you patients.
Most medical websites were built to exist, not to perform. They list services, show a few photos and hope someone calls. Hope is not a marketing strategy.
No real SEO
People searching for your services cannot find you because your site is not optimized for how they actually search.
No positioning
You look like every other practice. Nothing says you are the specialist they have been looking for.
No conversions
Visitors browse and leave. There is nothing compelling that turns a curious visitor into a booked appointment.
What I do
Everything your practice needs, from one person.
Optometry SEO
Niche SEO for your services and your city, plus Google posting, so patients nearby can find you.
Meta & Google ads
Paid campaigns with a targeted landing page for each one, scoped on your strategy call.
Email newsletters
Branded campaigns in your voice for your patient list, your most valuable asset.
Social media
Branded content and posting on Comprehensive and VIP plans.
Rebrand & team training
A brand patients remember and refer, plus scripts and consult training for your team.
Why me
I am one of you.
I founded Westchester Vision Care in 2015 and handled the marketing and patient acquisition myself. I work with you one on one, so your account is never passed to whoever is free.
- Optometrist and 5x founder across eye care, tech, events and aesthetics
- Co-founded Dr. Contact Lens, Inc. 5000 four years in a row
- Co-founded TechifEYE, connecting technology providers with practice owners
- Custom websites for practices across the country
"What Jennifer has done for my practice has been incredible. She's amazing to work with and very fast to respond."
Pricing
Up front about my fees.
Essentials is $599 a month for website and rebrand only. Core is $899 and adds SEO, email newsletters and 3 strategy sessions. Comprehensive is $1,295 and adds social media. VIP is $1,995 with a quarterly strategy session. Every plan has a $995 one-time onboarding for your rebrand and coaching sessions to re-ignite your marketing. Meta and Google ads are scoped on your strategy call.
Read more.
OptometryHow to Attract New Patients to Your Optometry Practice: Marketing Beyond the Eye ExamOctober 23, 2026 · 10 min read
OptometryBest Digital Marketing Strategies for Eyecare ClinicsOctober 23, 2026 · 10 min read
Branding & WebsitesBest Practices for Modern Optometry Clinic BrandingOctober 26, 2026 · 9 min readCommon questions.
How are you different from a marketing agency?
I am not an agency of a thousand people where your account is passed to whoever is free. I am one consultant, an optometrist who built a dry eye clinic and a med spa, working with you one on one.
Do you build optometry websites?
Yes, it is my specialty. Custom optometry websites built for your specialty, with niche SEO, online booking and lead capture.
I already have a website with another vendor. Do you need my logins?
No. I rebuild your site from your existing one, so there is nothing to request from your old vendor.
How long until my new website is live?
Usually 3 to 6 weeks, depending on how quickly you send feedback and approvals.
Do you run paid ads?
Yes. I run Meta and Google ads, and I build a targeted landing page for each campaign. We scope ad management on your strategy call.
Is the strategy call free?
Yes. The strategy call and any review of your current marketing are complimentary.
Your practice deserves
marketing that knows optometry.
Book a complimentary strategy call and we will look at your practice and your next best move.